Arash Dhawan

Director

The escalating threat of counterfeit medicines is driving an urgent demand for advanced anti-counterfeiting packaging solutions. According to IMARC Group, the global anti-counterfeit pharmaceutical packaging market, valued at $5.5 billion in 2024, is projected to reach $14.3 billion by 2033. This surge reflects growing industry focus on preserving medicine integrity and protecting brand reputation.

Heightened regulatory oversight across the pharmaceutical sector is further intensifying this demand. Requirements for serialization and full supply chain traceability are becoming industry norms. However, globalized supply chains and rapid digital advancements are introducing new vulnerabilities and complexities. In this evolving landscape, agile, technologyenabled solutions are essential, and this is where Pack Time Innovations Pvt. Ltd. steps in.

A Trusted Partner in Brand Protection

Headquartered in Pune, Pack Time Innovations is an integrated packaging solutions provider, purpose-built for brand protection in pharmaceuticals. Specializing in packaging solutions for solid dosages, gels, powders, and various drug delivery systems, the company offers end-toend services tailored to specific client needs.

Managed by highly experienced pharma packaging professionals, Pack Time stands out for its innovative, tamperevident solutions and overt cum covert security features. Its bespoke packaging capabilities enable pharmaceutical brands to build and maintain a strong reputation for safety and trust.

Driving Innovation through Technology

At its core, Pack Time Innovations is a technology-first organization. By embedding technology at every operational stage, from design to production, the company ensures product consistency, precision, and scalability. “Our investment in technology is not just about keeping up, it’s about staying ahead. Innovation isn’t optional, it’s essential to meet the rapidly evolving demands of the pharmaceutical industry”, shares Arash Dhawan, Director, Pack Time Innovations.

Advanced printing technologies enable Pack Time Innovations to incorporate both overt and covert security features, offering reliable tools for brand owners to authenticate their products. Its PET-based, tamper-evident (CR/SF) lid foils (enhanced with overt anti-counterfeit print features) provide an extra layer of protection, deterring counterfeiting and reinforcing supply chain security.

Beyond technology, stringent human-led quality checks and documented SOPs govern every production and distribution stage. Regular challenge tests ensure that security features remain uncompromised and effective. Multi-layered internal security systems, coupled with restricted facility access, secure the entire packaging lifecycle, from manufacturing to final distribution.

Sustainability at the Forefront

Pack Time Innovations' innovation extends to environmental responsibility. The company has developed PVC-free cold form packs and compatible lid foils, significantly reducing the environmental footprint of traditional pharmaceutical packaging.

Future-focused initiatives include the development of mono-material sachets that eliminate aluminum and polyester layers, promoting easier recycling in line with Design for Circular Economy guidelines. Additionally, the company is actively working with suppliers to transition from solvent-based inks & adhesive systems to eco-friendly water-based alternatives.

Client-Centric Customization

With client satisfaction and customization as key operational pillars, Pack Time Innovations fosters close collaborations with pharmaceutical partners. Its security features are engineered to seamlessly integrate with third-party serialization and track-and-trace systems. “We conduct regular client audits and maintain ongoing communication to ensure alignment with evolving regulatory frameworks and testing protocols”, says Arash Dhawan.

Fully cGMP-compliant, the company periodically consults regulatory experts to ensure adherence to global standards. Proprietary formulations and systeminteroperable software ensure that integration into client operations remains smooth and disruption-free.

Accelerating Custom Solutions through R&D

Pack Time Innovations is highly responsive to client-specific needs, often delivering customized, interoperable solutions within compressed timelines. Backed by dedicated R&D investments, the company continually expands its product portfolio to address emerging challenges.

“Our R&D team has developed several high-performance products like CR/SF foils, sublingual and transdermal packaging, desiccant cold form laminates, oxygen-scavenging liquid packaging, and specialized medical device packaging. With many more innovations in the pipeline, we are wellpositioned to meet future industry demands”, adds Arash Dhawan.

Combating Counterfeiting Across Critical Stages

Recognizing that both primary and secondary packaging stages are most vulnerable to counterfeiting, Pack Time Innovations integrates overt and covert security features to offer both visible deterrence and covert authentication. Its CSRF lid foil formulation, for example, acts as a prominent anti-counterfeit marker, particularly effective for the Indian market.

Serialization being a cornerstone of pharma packaging compliance, the company offers consultative support on barcode specifications, suitable primers, overprint varnishes, and substrate combinations to ensure ink adhesion and readability. For clients requiring pre-printed barcodes, Pack Time offers customized solutions compatible with existing machinery and workflows.

By making high-security, tailored solutions both efficient and affordable, Pack Time Innovations supports both large multinationals and smaller regional pharmaceutical players, delivering value without compromising quality.

“At Pack Time Innovations, health and care remain at the heart of our mission. Our packaging solutions play a critical role in ensuring the safe delivery of healthcare products. We envision a smarter, safer, and healthier world where packaging supports access, safety, and quality without compromise”, adds Arash Dhawan.

Building Transparency & Trust

With a strong focus on tamper-evident, patient-safe solutions, Pack Time Innovations is driving industry transformation in anti-counterfeiting. Their mission is ‘To ensure no patient faces risks from counterfeit medicines, and no pharmaceutical brand suffers due to supply chain tampering’.

Foundational Values: The Four Pillars Driving Pack Time Innovations

At the heart of Pack Time Innovations lies a strong valuedriven culture, anchored in four foundational pillars that guide every decision and action. The first is Listening, which reflects the company’s commitment to truly understanding client needs by engaging in open dialogue and active consultation. This ensures that every solution offered is precisely aligned with client expectations. The second pillar, Delivery, emphasizes the organization’s dedication to meeting timelines and ensuring seamless workflows at client facilities, eliminating operational disruptions. The third pillar, Evolve, fuels a culture of continuous improvement and technological advancement.

The team remains proactive in adopting the latest innovations to stay ahead of industry trends. Finally, the pillar of Delight reinforces Pack Time Innovations' promise to exceed customer expectations at every touchpoint, making client satisfaction a central focus of all initiatives. Together, these values not only shape the company’s internal culture but also strengthen its external relationships, positioning Pack Time Innovations as a trusted partner in pharmaceutical brand protection.