Priya Medical Agency: Driving The Indian Pharmaceutical Distribution Market With Its Customer First Approach

Ramanuj Ghosh, Proprietor

Ramanuj Ghosh


The global pharmaceutical markets are experiencing major discontinuities. While the growth in developed markets will slow down, the emerging markets will become increasingly important in the coming decade. The Indian pharmaceuticals market, along with the markets of China, Russia and Brazil will spearhead the growth in these markets. According to the Indian Economic Survey 2021, the pharmaceutical market in India is expected to grow 3x in the next decade. India’s domestic pharmaceutical market stood at US$ 42 billion in 2021 and is likely to reach US$ 65 billion by 2024 and further expand to reach US$ 120-130 billion by 2030. In the global pharmaceuticals sector, India is a significant and rising player. Thriving in this Industry as a leading Pharmaceutical Distribution House in Gomati & South Tripura is Priya Medical Agency. Established in 1994, Priya Medical Agency is an ISO 9001:2015 certified company recognized as an industry leading pharmaceutical stockist and distributor, providing customers with the products they need.

In an exclusive interview with Pharma Industry Outlook, Ramanuj Ghosh, Proprietor of Priya Medical Agency takes us through the foundation journey of his firm and shares interesting insights.

Give us an overview of your company.

Priya Medical Agency is a family owned company which started off with a humble background in 1994. We believe that all of our clients deserve the highest level of service, and we are committed to providing just that. We go above and beyond your requests to keep you coming back for more. Currently, we are direct distributors for 20+ Ethical and Generic Pharma Brands, along with sub-distributor for a wide assortment of other leading companies As a leading pharmaceutical supplier located in Udaipur, Tripura, we attribute our reputation to the lasting client relationships we’ve built since our establishment in 1994. We believe that the client always comes first - which means exceptional products, exceptional pricing and truly exceptional service. Contact us today to learn how we can be of service to you.

As a leading pharmaceutical supplier located in Udaipur, Tripura, we attribute our reputation to the lasting client relationships we’ve built since our establishment in 1994

Ramanuj Ghosh, Proprietor

What are the major factors that differentiate your company from other players in this segment?

The factors that differentiate us from others include our wide assortment of products, on-time delivery system, bonus and discounts offers, on-spot expiry settlements and our customer first mindset. We are the Direct Distributor to 20+ companies and are currently the Sub Distributor to many others. We also provide all available bonuses to customers as well as attractive discounts on cash purchases. Our company also spots instant settlement for expired products on providing valid purchase bills.

Lastly, we focus on customer experience and therefore maintain relationships to ensure, every customer stays with us. Ultimate customer satisfaction is our motto. Some of the leading distributors that we work with include Cipla, Aristo, Dr. Reddy’s, Albert David, Abbott and many more.

What is the future roadmap for your Company?

It is anticipated that Indian Pharmaceutical Distribution market will experience exponential growth in the coming years and we look forward to this. We have been a part of this industry with our assortment of products. Our selection of products are not only the highest quality, but are also available in a variety of options to ensure you find exactly what you’re looking for. The PRIYA MEDICAL AGENCY team is always ready to provide support and advice to help every customer with any questions or special requests, and to make the right decisions for your product purchases.

Currently, we are the largest pharmaceutical distribution company in the region and we hope to continually expand on the same lines. Our business is a low profit margin business so having Year-on-Year revenue is of utmost importance. With the successful client relationships we’ve had, we were able to maintain the same and we continually hope to do so too, in the future.

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