A Blueprint to Technology enabled Commercial Pharma Marketing

Indian pharmaceutical industry contributes significantly to global health. Even during the time of pandemic, the industry has with stand and overcome the situation by strengthening its infrastructure and gaining momentum by showing strength and commitment. In 2022, the Indian pharmaceutical industry is expected to focus on R&D and innovation and provide novel drugs that address unmet medical needs in cardiovascular, oncology, neuroscience, diabetes, and obesity. Today, the most extensive and complex manufacturing sector of the country is in the stage of vast disruption in all stages of manufacturing, packing and marketing. Let us look into some of these changes.

Huge amounts have been invested for the digital transformation of commercial pharma, with customer centricity and personalisation tools catalysing the change. The data driven insights driven by machine learning enabled solutions are helping medical reps to overcome the challenge of limited access to health care providers (HCPs).

Harmonized Communication for Impactful Marketing

Developing comprehensive marketing strategies and employing advanced ML techniques, has helped to overcome the communication challenges between field forces and marketing teams.

Mapping Nba Solution Capability to Business Outcomes