Cupid Plans Saudi Arabia FMCG Plant to Boost Production

Cupid has received in-principle approval from its Board of Directors to establish a new FMCG manufacturing facility in the Kingdom of Saudi Arabia (KSA), marking the company’s first manufacturing venture outside India.

The new factory will help Cupid grow its consumer goods business and build a stronger presence in other countries, starting with the Gulf Cooperation Council (GCC) region. Having a factory closer to key global markets should help the company supply the region better, get products to market faster, and make sure they are readily available in Saudi Arabia and other GCC countries.

The project will be paid for with company earnings and will move forward after thorough assessments are done and all needed approvals are in place.

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A company spokesperson stated that building a factory in Saudi Arabia is a smart move as they work to grow their consumer goods business globally. This factory will allow them to serve customers in the Gulf region more effectively, deliver products more efficiently, and strengthen their global supply chain.

With this project, Cupid hopes to speed up its global growth plans while improving how it operates in one of the fastest-growing consumer goods markets in the world. The Saudi Arabian factory is expected to be a key center supporting the company’s wider international growth goals.