India Pharma Outlook Team | Friday, 26 September 2025
Zydus Lifesciences Ltd. has teamed up with Pinkathon, the largest women's run in India, to announce the 10th edition of the Mumbai Pinkathon on December 21, 2025, at MMRDA Grounds, BKC in Mumbai. The partnership aims to bring key messaging around breast cancer and women's health in six cities during the 2025–26 season.
The Zydus Pinkathon will involve different race distances: 3 km, 5 km, 10 km, and ultra-distances for 50 km, 75 km, 100 km, and a 100 km relay as part of its Invincible Women initiative. Registrations are open for all the distances now.
The campaign will start on December 21, 2025, at Mumbai with the 10th edition of Pinkathon, and will continue to five other cities – Bengaluru, Delhi, Hyderabad, Kolkata, and Chennai. The mission is to get more than 30,000 women involved pan India.
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The Easiest Exam campaign by zydus encourages women to do a self-breast exam every three days. The 2nd edition of the campaign to be launched in October focuses on ‘Do haath, teen minute aur ek easy exam’, which could change the life of a woman. It also will include awareness campaigns, podcasts and working together with breast cancer warriors to bust myths and misconceptions about breast cancer whilst sharing stories of strength, resilience and hope.
Pinkathon, the largest women's run organized in India, was established in 2012 by Milind Soman. This event promotes women's health, fitness, and empowerment through running distances of up to 100 km. Since its inaugural event, Pinkathon has inspired more than half a million women to take up running, and its commitment to inclusion recognizes running as a sport for anyone, regardless of age or ability.
