Zeenat Parween, Correspondent, India Pharma Outlook
For years, global healthcare has been trying to catch up with one simple reality—patients need better, faster, and more affordable treatment.
But the system hasn’t always kept pace. High-cost biologics made life-saving therapies out of reach for many. Chronic diseases often meant lifelong medication, not recovery.
Drug development took years, sometimes decades. And in many parts of the world, access to advanced treatment was still limited.
This is the gap the pharmaceutical industry has been trying to close. And now, things are starting to shift.
This World Health Day, it’s worth taking a closer look at how the pharma landscape is changing—and what that really means for patients.
Not long ago, treatment came with trade-offs.
If you had a serious illness like cancer or an autoimmune disorder, you often depended on expensive biologic drugs. Treatments like Humira or Herceptin worked well, but they came at a cost which many patients simply couldn’t afford.
For chronic conditions, the story was similar. Patients stayed on medication for years, sometimes for life, without a clear path to recovery. Even innovation had its limits. Drug approvals were slow. Advanced therapies were restricted to a few markets. And supply chains were not strong enough to handle global demand.
These weren’t small issues. They shaped how healthcare worked for decades.
Now, the industry is responding in a more focused way. Instead of working around these challenges, pharma is trying to solve them directly.
One of the biggest steps forward is the rise of biosimilars.
Drugs like Zirabev, Ogivri, and Amjevita are making treatment more affordable, especially in oncology and autoimmune care. They don’t reinvent the therapy. They make it more accessible. That alone is a major shift.
At the same time, complex generics are improving how medicines are delivered. Inhalers like Advair Diskus and injectables like Copaxone now have advanced generic versions that are easier to use and more widely available.
Andy Schmeltz who has served as Global President and General Manager at Pfizer Oncology says, Biosimilars like ZIRABEV can help increase access to impactful therapies… and help address the diverse needs of patients living with cancer.”
Even long-acting treatments such as Abilify Maintena are helping reduce how often patients need medication.
These changes may not sound dramatic, but they solve everyday problems that patients face.
“India has been the pharmacy of the world for generics. The next phase will be about building capabilities in complex products and innovation-driven segments,” says G. V. Prasad, Co-Chairman and Managing Director of Dr. Reddy’s Laboratories.
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While affordability is improving, another shift is happening in parallel—treatments are becoming more precise. And Gene therapy is a clear example of it.
Treatments like Zolgensma and Luxturna are designed to target the root cause of disease. Instead of managing symptoms, they aim to correct the underlying issue. Newer options like Casgevy take this even further by editing genes directly.
“There is a clear shift toward investing in complex therapies, including biologics and advanced modalities, which will define the future of the industry,” says Satish Reddy chairman of Dr. Reddy’s Laboratories
In cancer care, CAR-T therapies such as Kymriah and Yescarta are changing how treatment works. Instead of attacking cancer with external drugs alone, these therapies use the patient’s own immune system.
“Kymriah represents a new frontier where we use a patient’s own cells to fight cancer,” says Novartis CEO Vas Narasimhan.
For conditions like hemophilia, treatments such as Hemgenix show that long-term relief is possible with a single intervention. This is a different way of thinking about medicine. It’s not about managing disease anymore. It’s about reducing or even removing it.
Pankaj Patel, chairman of Zydus Lifesciences says, “India now has the scientific talent and infrastructure to move up the value chain into innovation, biologics, and new drug development.”