Puneet Vig

CEO & Managing Director

Digital marketing has taken over every field, trans­forming the healthcare marketing ecosystem immensely. Rising reliance on digital platforms amongst consumers to seek healthcare information, and the digital-first approach is pushing healthcare provid­ers to establish a strong online presence. As consumer education, demand for personalized care delivery, and competition among healthcare providers increases, so does the demand for creative yet impactful marketing services. Delivering bespoke digital strategies, Doors Studio, a New Delhi-based creative firm helps health­care providers connect with patients through a robust online presence.

Simultaneously, the need to navigate regulatory constraints, create patient-centric content, ensure data privacy, and stand out in a saturated market, pose significant challenges for healthcare providers. This is further aggravated by lack of expertise in digital tools, and inconsistent marketing efforts. Doors Studio’s customized solutions are crafted meticulously and aligned with the unique needs of varied healthcare providers. The firm designs compliant and engaging campaigns that build creativity, leave a visual impact, and enhance reach for its clients.

Creative, Engaging & Informative
Powered by a team of strategists, visualizers, and writers, as well as developers and data analysts, the company delivers comprehensive services, and a streamlined experience for its clients. While its team of strategists, writers, and visualizers work collaboratively to maintain consistent messaging through the campaigns, its developers and data analysts handle website optimization and campaign optimization to boost performance.

Leveraging industry best practices such as SEO and social media, the firm helps clients reach a wider audience base. Additionally, the company strives to incorporate informative content, emphasizing education, and enhancing the clients’ digital presence and impact on their target audience. Incorporating a localized approach, the firm maximizes the impact of every campaign in the target region.

“At Doors Studio, we conduct in-depth audits of the clients’ current digital presence and analyze audience behavior using data analytics. We then craft customized strategies that may include SEO to enhance visibility, content marketing to educate patients, social media campaigns for engagement, and performance marketing to drive leads”, shares Puneet Vig, CEO & Managing Director, Doors Studio.

Excelling in a domain where compliance holds superior power, the company prioritizes adherence to industry regulations including HIPAA, GDPR, and local laws. Blending compliance with creativity, the firm ensures its content is engaging. Through in-depth research into the legal landscape and the specific guidelines applicable to the client, the firm curates a creative campaign through storytelling, patient testimonials, and visually compelling designs. Emphasizing authenticity and empathy, the creative team designs campaigns that resonate with the audiences.

One such impactful and moving campaign was the ‘Ghar Ghar Paras’ initiative that Doors Studio designed for Paras Health, which aimed to highlight the hospital's 24x7 emergency services. The campaign aimed to ensure that the emergency contact number was deeply embedded in the community’s awareness and successfully achieved this goal by the powerful mix of a multi-pronged strategy. Incorporating newspaper advertisements, social media posts, and interactive elements like fridge magnets with the emergency number, and more, the team created a tangible connection with the audience, increased the brand’s visibility, and improved reliability in the market.

 

The firm stands out for its comprehensive, strategically genius, and all-encompassing marketing solutions that help create a compelling brand identity for healthcare providers. Speaking of its focus on creating a compelling brand identity, Puneet states, “A compelling brand identity for a healthcare provider involves clarity, trustworthiness, empathy, consistency, and innovation. We focus on integrating these components to ensure clear messaging about the healthcare provider’s value and expertise, and their dedication to patient welfare, helping our clients establish a strong, memorable presence”.

Staying Ahead
Within the dynamic domain of digital marketing for healthcare providers, Doors Studio takes a number of proactive measures to ensure its strategies and solutions are aligned with the evolving industry trends. Committed to be a reliable partner for its clients in their journey towards boosting their digital presence, the company strives to align its ideas and creatives with the regulatory norms. At the same time, the team collaborates extensively to bring out fresh ideas that enhance brand reach.

Doors Studio encourages the team to stay at the forefront of digital marketing through continuous learning. Investments in workshops, certifications, and training programs for the team, along with motivation to participate in industry conferences and webinars are part of the firm’s efforts to stay competitive. The firm thrives on a culture of knowledge sharing through internal sessions. Beyond this, the firm leverages data analytics to enhance decision making, analyzing insights and engagement metrics to refine content strategies and identify what resonates with audiences.

Practices like keyword research, competitor analysis, and performance tracking are utilized to improve visibility and drive organic traffic, while insights are used to understand audience demographics, preferences, and behavior, thereby improving personalized messaging.

Renowned for staying one step ahead of its competition, Doors Studio is taking an agile approach of identifying emerging trends in the domain such as AI, ML, voice search optimization, telehealth promotion, and video content. Expecting these trends to shape the future of digital marketing in healthcare, the firm is actively integrating the trends into its strategies, investing in AI tools, optimizing voice search, and creating dynamic video content to ensure its clients remain ahead in the competitive landscape.