Pawan Kansal & Deepak Kansal

Directors

The Indian Ayurveda product market is projected to grow from $7 billion to $16.27 billion by FY28. The market has been witnessing significant growth in recent times due to the rising demand for herbal remedies and Ayurvedic medicines as they do not have side effects as opposed to various synthetic chemicals and pharmaceuti­cals. However, despite surge in awareness of organic health remedies, the predominant reason why the Ayurvedic sector in India is yet to gain a strong footing across the country is because of widespread aversion to the existing formulations of orally consumable Ayurvedic products due to their bland taste.

Badal Churan observed how such factors are repel­ling a sizeable portion of the consumers from the benefits of Ayurveda and took upon itself to revive the traditional Ayurvedic remedies by means of innovation. The company infuses taste in the benefits of Ayurveda to make the prod­ucts appetizingly easy to consume. With this approach the company has been successfully able to influence consumer decisions and increase its share in the market.

Being a trustworthy brand in offering Ayurvedic digestive solutions, Badal Churan draws on Ayurveda’s ability to cure multiple lifestyle health conditions from the core and ensures effective remedies for stomach issues. The company is based in Uttar Pradesh and has already expanded its presence in Uttarakhand, Punjab, Haryana, Himachal Pradesh, Rajasthan, Maharashtra, Assam and Bihar among other Indian states. A more than a decade-long existence in the Ayurvedic industry has earned Badal Churan a strong foothold in the HORECA segment spreading over highway areas in many cities. The company is certified with ISO 9001:2015.

Array of Offerings

With a wide range of Ayurvedic digestive products Badal Churan adheres to its commitment towards quality and efficacy. They developed the products keeping the aspect of taste in mind so that people of all age groups can enjoy the benefits of Ayurveda without upsetting their palate. Alongside Badal Churan, they offer a diverse range of products that includes digestive pills, diabetes digestive churan, pain oil, hair oil, laddus, Shodhi harad, different kinds of Ayurvedic mouth fresheners, pickles and candies. The digestive products provide relief from gastric issues, constipation, acidity, indigestion, stomach flatulence, loss of appetite and nausea. Starting the business from a humble setting and less capital, today Badal Churan has its independent manufacturing facility and manufactures more than 150 Ayurvedic products under the same roof.

The company pays immense attention to the quality of products and strives to consistently improve them. Alongside an automated and fully air-conditioned manufacturing facility in place, they take great effort to conform to hygienic and qualitative manufacturing practice. They procure all the required ingredients for the production from trusted sources and after the procurement, the materials are sent to the laboratory in order to run quality test. The end products also undergo quality testing before they leave their manufacturing firm.

Deepak Kansal, Director at Badal Churan adds, “We rely on word of mouth to publicise the products as we strongly believe that consumer’s trust is passed along through unwavering and continuous delivery of quality products and their experience with the products help to build on everlasting trustworthiness of the brand. We spread awareness around Ayurveda in our retail stores and engage with customers to directly hear from them. This helps us achieve greater customer satisfaction and modify our bouquet of products”. The company has already penetrated the retail market in many Indian states. The products are also available on e-commerce platforms like Amazon and Flipkart alongside their own website.

Looking Ahead

The gradual growth of Ayurvedic product segment seems to be promising in the coming years as the market is strength­ened by more entrepreneurial entries and government initiatives to encourage Ayurvedic medicinal alternatives. Badal Churan is gearing up to tap on such potentials in order to expand across the nation while bolstering its presence in the highway areas of J&K, Delhi to Haridwar, Rishikesh and Nainital, Bombay to Kolkata, Siliguri, Dhanbad, Ranchi and Assam, Indore, Bhopal among other cities. “We are currently working on developing digestive solutions in tablet form. We aim to be the leading name in the Ayurvedic product sector and looking forward to exceed the Rs.100 cr mark in the next 4-5 years,” says Pawan Kansal, Director at Badal Churan.