Jignesh Mehta

Director

The industrial refrigeration market in India is at pres­ent in an exponential growth phase. This rise is main­ly attributed to the increasing sensitivity of products to temperature such as lifesaving drugs, biotech products, vaccines, and enzymes. These products need to be stored and tested at accurate temperatures. With more and more organizations becoming conscious of the need to have ef­ficient and audit-compliant refrigeration systems in the pharmaceutical and biotech industries, there is an increas­ing demand for specialized refrigeration equipment. In this market, Newtronic Lifecare Equipment Pvt. Ltd. has estab­lished itself as a reliable manufacturer that offers stability chambers, incubators, freezers, refrigerators of internation­al standard, suitable to the requirements of this dynamic market.

An important factor in the pharmaceutical and biotech industries is the stability of refrigerator & freezers. Newtronic deals with this problem by providing products that are tested and approved at the factory level as well as in the field of their intended application. Its stability chambers are robust and built to fulfill the requirements of preserving and safeguarding delicate drugs. These products have been tested and trusted for durability as many units have been in effective use for more than 20 years, a factor that is unprecedented in the industry. This is made possible through the use of high-quality parts and a design that is durability-oriented to make all the parts work with no strain and be easy to service.

Comprehensive After-Sales Support
Newtronic has a strong competitive advantage in after-sales support services in the market. It has established service centers in all the main pharmaceutical markets in India so that its clients can always seek help from the company. This is in contrast to the problems that customers using imported chambers face in terms of spare parts and service support. The company has localized service centers that can access spare parts quickly and easily and maintenance is critical in industries where equipment failure can be catastrophic. Also, for global clients, it works with channel partners who are knowledgeable enough to deliver a similar level of service to clients of different countries, thus making its service quality global.

Advanced Technology and Quality Control

Newtronic’s compliance with quality is well illustrated by the fact that the company uses modern manufacturing and testing equipment. The company uses a ‘quality by design’ model, which means that every part of the system is designed to perform well in different conditions. For instance, it has incorporated sophisticated moisture control in its refrigeration systems because moisture is one of the main causes of system degradation. Other features of the automated production lines increase accuracy to make sure every unit produced is of the highest quality. These technologies do not only enhance the quality of the products but also guarantee the stability.

Tailored Solutions for Diverse Markets

Realizing that every client is different and requires something unique for their business, Newtronic follows a customized approach. That is why it advises clients on compliance with domestic legislation and assists in designing systems for future expansion, no matter whether the client works only in the domestic market or is to export to the USA, Europe, Asia-Pacific, and other countries. This consultative selling approach guarantees that a client gets a solution that meets their current needs and that can be expanded to meet future needs.

Building Trust in International Markets

Newtronic has grown from being a domestic producer to an international competitor company, but not without hurdles. One of the major challenges has been the elimination of the belief that Indian products are substandard and unreliable. But through the provision of high-quality goods and services and by developing a good understanding of the client’s needs, it has earned the trust of its clients. The slogan of the company – “The name you can trust” – is not just an advertising phrase, but rather a business approach that unifies the company’s activities. Since it is concentrating on the creation of long-term business partnerships and offering stable after-sales services, the company supplies to 55 countries currently and plans to expand its network to 150 countries in the near future.

Looking Ahead

As Newtronic continues to grow, the company is expanding its production facilities and adding new products to its portfolio. The future strategy includes the integration of artificial intelligence (AI) into their systems to automate routine tasks and provide predictive maintenance alerts, further enhancing the reliability and efficiency of their products. This forward-thinking approach, combined with a commitment to quality and customer satisfaction, positions it as a key player in the global refrigeration market, ready to meet the challenges of the next decade.