Umashankar Shah

Director

The Indian animal health and nutrition market is grow­ing rapidly due to rising poultry and livestock popula­tions, rising protein and milk consumption and thus livestock businesses. Valued at $1.9 billion in 2023, the In­dian animal health market is projected to reach $4.3 billion by 2030, growing at a CAGR of 12.35 percent. The livestock rearing business is deeply affected by the seasonal demands and thus price variations, disease outbreaks and most im­portantly being a marginal profit-making business, Nutri­tion plays a very important role.

This is where Nutridian Animal Health (NAH) steps in by offering high-quality, affordable nutrition product range specially intended to reduce the feed costing, improve health and feed conversion, decrease disease probabilities to offer better returns to farmers. These products are specially formulated/tailored by considering Indian farmers’ needs. Today, the company is known in the market for quality-driven additives & supplements such as Non AGP’s, Coccidiostats, Organic Acids, Mycoplasma preventive solutions, Immunomodulators, Vitamins, Productivity- Fertility Enhancers and imported technologically driven products like alternative energy sources to reduce feed costing. NAH, which is part of Kanad Chemicals, is a leading company in India’s poultry feed additives market, today. It focuses on non-antibiotic growth promoters, solutions for gut health, and controlling coccidiosis. It achieves this by working with global Igusol SA and local research groups to introduce fresh, cost-efficient products.

Pioneering Poultry Feed Solutions in India

NAH specializes in producing Economical Supplements & Additives for poultry feed. These products help to influence gut health positively, reduce occurrences of coccidiosis and reduce the need of using antibiotics which aligns with India’s phasing out antibiotics strategy in order to reduce AMR. In a nutshell, NAH is a future ready organization focusing on innovating and providing AGP alternatives to Industry. With R&D driven partners like Spanish Igusol SA, NAH brings the much needed expertise in devising and introducing supplements such as Solergy and Butyron to the market. The use of these products can improve the absorption of nutrients, increase their feed-to-weight ratio, and decrease mortality. Additionally, the company organizes interviews, group discussions, and on-site visits with farmers to address any technical and nutritional shortcomings, guidance for improvement and ways to manage climate stress.

Adding to this and to build the company’s position in the market, NAH takes part in several events like Poultry India Expo, VIV Asia, along with running ads in poultry magazines to help farmers recognize and trust them. Here NAH is aligning with the government’s strategy and boosting export of our Non AGP animal health solutions globally.

“Our focus on affordable, innovative feed supplements empowers poultry farmers to achieve better productivity and sustainability. By prioritizing gut health and antibiotic alternatives, we’re meeting regulatory demands and farmer needs. This approach has earned us credibility across India and international markets”, says Pravinkumar Handekar, CEO, NAH.

Revolutionizing Poultry Nutrition

The company was established with a promising aspiration to provide performance-oriented cost-effective solutions specifically Non AGP category products for global supply. It has earned respect for the company in the global animal health industry.

Today, the company has witnessed a noteworthy growth as it puts a strong emphasis on innovation, quality, consistency and teamwork. Furthermore, by providing technical support to poultry farmers and reaching out to experts, the company delves deep into performance improvement in poultry like better feed conversion, better health, less disease occurrences that too by reducing costing.

Pioneering Sustainable Poultry Nutrition

As India is in the process of phasing out antibiotics, NAH is focusing more on development of non-antibiotic ways to promote animal health. NAH is also putting efforts to bring cutting edge technologically driven NonAGP product lines to Indian farmers by international collaborations. Furthermore, it plans to boost the efficiency of feed by 5–10 percent and lower the mortality rate among poultry by 10–15 percent by focusing on R&D of probiotics, prebiotics and phytogenics. These advances address the needs of the poultry industry, making up 45.8 percent of the feed additives market and they comply with rules and enhance the efficiency of farms.

Going forward, the company’s core focus for the future would be on sustainability while staying at par with the ever-evolving regulations. Focusing on using eco-friendly substances such as enzymes and organic acids, the company will focus on aiding the National Animal Disease Control Program while lowering its environmental risks. Steering innovation, affordability and expanding its wings across varied countries have given the company the much-needed prowess to improve poultry nutrition, making it a key player in the Asia-Pacific region.