Sanchay Dosi

Founder

Patients are no longer passive recipients of healthcare decisions, they arrive at clinics armed with information about their symptoms and possible diagnoses before stepping through the door. On the other hand, physicians, once the gatekeepers of medical knowledge, now engage in deeper conversations with these well-informed patients, emphasizing treatment adherence over basic education. At this crucial juncture, pharmaceutical organizations need to adapt their communication strategies, which foster long-term doctor-patient relationships while maintaining brand recall. They need to partner with marketing consultants like Param Corporation who can provide creative engagement solutions that are accurate yet innovative.

Established in 2017, Param Corporation specializes in developing, customizing, designing, and manufacturing brand reminders and promotional merchandise for clients across healthcare, pharmaceuticals, banking, FMCGs, and agrochemicals sectors. For the pharmaceutical industry, it ensures that the content it develops is always based on the latest medical research and industry advancements. The company’s in-house team of doctors conducts thorough research upon receiving a brief or inquiry from a client, delving into the specifics of the molecule, ingredients, and generic details of the pharmaceutical brand. “We not only research the particular brand we are talking about but also research the competitor brands molecules”, says Sanchay Dosi, Founder, Param Corporation. This approach enables the medical team to craft content that is precise and strategically aligned with the market dynamics.

Beyond Standardized Materials 
Instead of offering standardized marketing materials, Param Corporation takes a consultative approach to ensure that each campaign aligns with a client’s unique brand messaging. The company operates across four distinct business verticals, each designed to enhance brand visibility, patient education, and digital engagement. Rather than merely promoting products, the firm begins by understanding a client’s objectives, target audience, and existing communication strategies. This personalized methodology allows them to craft marketing solutions that resonate with healthcare professionals and patients, ensuring higher engagement and brand recall.

One of Param Corporation’s key offerings, Promo+, focuses on conceptualized brand reminders placed in doctors' offices. These reminders reinforce a brand’s presence by aligning messaging with milestone achievements or specific themes, such as a pharmaceutical brand celebrating two decades of success. Another vertical, Docpro, emphasizes patient education through visually engaging materials that simplify complex medical information while serving as a brand reminder. With clear illustrations and structured content, even patients with limited literacy can grasp important details about their conditions, empowering them to make informed health decisions.

Creativo, another strategic vertical, leverages customization to build stronger relationships between pharmaceutical brands and doctors. For example, on World Hypertension Day, a personalized message and branding material tailored for each physician create an emotional connection, leading to longer-lasting brand recognition. In addition, the Digipro range extends the company’s expertise into digital marketing, creating micro-websites, mobile applications, and interactive tools that engage both doctors and patients. By incorporating digital initiatives, the company aligns itself with the ongoing shift from traditional to technology-driven marketing strategies in healthcare. 

Upholding Highest Standards of Accuracy
To ensure the integrity of its content, Param Corporation maintains an in-house team of doctors who develop medically sound materials based on credible sources, such as peer reviewed journals and authoritative medical associations. In addition, the company integrates a multi-layered review process that goes beyond the internal research conducted by the medical team. It collaborates with an independent third party medical compliance agency, which ensures that all educational materials are reviewed for accuracy, regulatory compliance, and appropriate doctor-patient communication. The compliance team meticulously identifies potential inaccuracies, controversial statements, or language that may be unsuitable for patient engagement, refining the content to align with ethical and professional standards.

Beyond content reliability, the company invests in creative innovation. With a dedicated content development and design team, the company consistently delivers fresh concepts tailored to each client’s branding strategy. Continuous innovation ensures that pharmaceutical brands receive marketing materials that stand out in a crowded market. By integrating medical expertise with design and marketing, the company bridges the gap between scientific accuracy and effective brand storytelling.

Redefining Creativity in Healthcare Marketing
The company encourages direct collaboration between designers, developers, and marketing professionals. In many cases, designers interact directly with clients to gain firsthand insights, ensuring that their creative outputs align precisely with brand messaging. This cross-functional synergy results in marketing materials that meet business objectives and drive meaningful engagement among doctors and patients.

Brainstorming sessions are integral to the company’s workflow, fostering an environment where teams consistently generate new ideas. This approach prevents stagnation and allows Param Corporation to deliver original and compelling marketing campaigns. Whether through interactive patient education tools, visually engaging brand materials, or personalized digital experiences, the company customizes every project, regardless of the client’s size or order value. It ensures that each client receives tailored solutions rather than off-the-shelf offerings.

By prioritizing a consultative approach, investing in medical accuracy, and integrating creativity with technology, Param Corporation continues to redefine pharmaceutical and healthcare marketing. As the industry evolves, the company’s ability to anticipate trends and deliver tailored, impactful solutions positions it as a preferred partner for pharmaceutical brands seeking to enhance their engagement with healthcare professionals and patients alike.