Basant Pachisia

Founder

Despite the widespread havoc that it caused to both individuals and businesses worldwide, the covid pandemic has definitely been an eye-opener for healthcare and pharma verticals to relook at their supply chain strategies. This becomes even more pivotal for a country like India, the world's largest healthcare market and a major pharmaceutical manufacturing hub. As per Grand View Research, the Indian pharma logistics market revenue which stood at $3.76 billion in 2023 is expected to amount to $7.85 billion by 2030, growing at an 11.1 percent CAGR during the forecast period. While technology is indeed helping pharmaceuticals immensely in forecasting the market demand, the diverse uncertainties stemming from today's geopolitical crises worldwide still make it a herculean task for them to optimize their supply chains and ensure timely deliveries.

Emerging as the life savers in this regard are supply chain management companies such as Pharma Plus who, through their storage, distribution and logistics capabilities, are striving towards the betterment of healthcare ecosystem globally. Based in Hyderabad, Pharma Plus in the brainchild of Basant Pachisia, Founder, who possesses two decades of experience in handling diverse pharmaceutical sales, marketing and distribution functions. Witnessing firsthand the gaps that existed in the market and owing to his vast industry expertise garnered over the years, he incepted the Pharma Plus in 2016 with a vision to be the go-to name in the medical supply chain vertical by providing timely delivery of healthcare products & services that are verifiably highquality, accessible, and affordable.

Sharing his thoughts on the current market scenario, Basant says, “With quick-commerce becoming mainstream, there has been tremendous shift in customer expectation lately wherein they now want their products to be delivered in the shortest timeframe possible. Also post covid, we’re witnessing a sharp increase in technology adoption by pharma companies worldwide, and we at Pharma Plus are at the forefront of this tech revolution in order to meet the evolving customer demand and ensure timely delivery of our products”.

Diverse Catalogue of Products & Services

Under the able guidance of Basant, Pharma Plus has grown significantly over the years and evolved into a full-scale pharmaceutical supply chain expert. Some of the major services that it offers include distribution, logistics & supply chain management, carrying & forwarding, data analytics & insights, field staff management, market research, sales & promotions, and compliance & pharmacovigilance services. Further, the company’s portfolio encompasses a broad spectrum of products that include generic medicines (oncology, nephrology, orthopaedics, diabetes management, pain management, respiratory care, and many other areas), nutritional supplements, hospital infrastructure & decor, medical supplies & disposables, specialized mobility aids, and more. Most importantly, it works on a distribution and exclusively caters to corporate hospitals, dispensing doctors’ clinics and patients.

“At Pharma Plus, we envision providing healthcare solutions that are customized to the requirements of the clientele and are delivered on time to meet their schedule. Associated with many well-known healthcare brands, we offer a broad range of high-quality pharmaceuticals and medical products at affordable rates to people and other auxiliary sectors that require life-saving medicines for the well-being of society”, adds Basant.

Client-driven & Patient-centric Organization

Always trying its best to improve the healthcare delivery for patients, Pharma Plus has a separate patient supply team as well wherein whenever any leads are received from doctors or field staff, it supplies even life-saving medicines directly to the patients. Going a step further, the team also stays in constant touch with the patients, follows-up with them not only for their health condition or any further requirement of medicines, but also other requirements such as physiotherapy and refers them to experienced professionals as well. Most importantly, the company supplies medicines to patients at subsidized rates to ensure affordable and easy access to quality care for all.

In terms of ensuring high levels of client satisfaction, Pharma Plus has always been at the forefront of technology adoption into its operations. Spread across 7,000 sq. ft. area, the company’s state-of-the-art warehouse is completely digitized to streamline the entire process, right from receiving the order, bill generation, picking the products, packaging and dispatching them to the customers. Further, Pharma Plus also utilizes a cuttingedge software application through which it tracks the distribution & supply of its products until it reaches the customer and a confirmation is received from them. It also has a full-fledged cold chain capabilities comprising of walk-in cooler, backup generator and data logger to ensure secure handling of such temperature-sensitive pharmaceuticals.

“We not only ensure to supply products within 2-3 hours from receiving the order, but also follow a unique approach to customer engagement where our marketing team also accompanies the company’s sales personnel while pitching for the hospitals. To further benefit our clients, we have come-up with a ‘single vendor concept’ through which we supply our entire range of products to the hospitals rather than any one product, acting as a one-stop-shop for all their requirements. With our integrated technology solutions and pan-India outreach, clients and partners have access to quality products & services at affordable rates on a single platform”, Basant further explains.

Star-studded & Speckless Journey

As the authorized distributor for a wide range of products comprising over 15000 SKU, Pharma Plus has also been associated with 6,000+ pharmacies today. Currently having a distribution network across eight locations in India, namely Hyderabad, Karimnagar, Warangal, Lucknow, Kanpur, Ghaziabad, Vishakhapatnam & Bhubaneshwar, the company has successfully catered to over 200 corporate hospitals and more than 6,000 customers. Some of its major clients include KIMS Hospitals, AIG Hospitals, Asian Institute of Nephrology & Urology, CARE Hospitals, Rainbow Children’ Hospitals, Rajiv Gandhi Cancer Institute & Research Centre, Continental Hospitals, and many more. Having onboarded 3-4 major hospitals and achieving an additional value of around ?10-12 crore through them under its ‘single vendor concept’ last fiscal, going forward, the firm plans to add another 4-5 new customers this year and further cement its position as a one-stop supplier of diverse pharma & healthcare products.