Alkem Expands Hair Care Portfolio with Renocia Cyclical Therapy Kit

Alkem Laboratories has introduced the Renocia cyclical therapy kit to boost its dermatology and hair care business. It is a scientifically formulated weekly hair nutrition supplement regimen developed to promote hair growth, fortify hair follicles, and control hair loss.

The Renocia cyclical therapy kit is positioned as a systematic approach for consumers who experience the problem of hair thinning, weak hair roots, and nutrition-related hair fall. The kit supplements are prepared with purely vegetarian ingredients and thus the product is best suited to those individuals who have a preference towards plant-based wellness products.

The kit would include a series of nutritional supplements that comprise important vitamins, minerals, and amino acids, all of which are to be taken on specific days of the week. This systematic program of weekly is planned to facilitate increased nutrient absorption and utilization, which is one of the main processes of enhancing the health of the hair and the scalp.

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The cyclical therapy system also enables users to have a regimented supplementation regimen, avoiding the possibility of missing or taking irregular doses.

Alkem is also developing a product portfolio in the dermatology division, comprising skin and hair care. The company already has a range of hair care products under the Renocia brand, including hair revitalizing shampoo, conditioner and serum, as well as oral supplements that contribute to the overall well being of the hair.

The introduction is indicative of Alkem's concentration on science-based personal care products in the India nutraceutical and dermatology sector, where structured, nutrition-based hair management product consumption has been increasing steadily among dermatologists, pharmacists and health conscious population.