Corporate brand campaign launched in India by Sun Pharma

Sun Pharmaceutical Industries Limited (Sun Pharma), India's largest pharmaceutical company, has initiated a brand campaign that celebrates its contribution to the lives of people. Called 'touching 1,000 lives every minute,' the campaign focuses on Sun Pharma's contributions to patients, caregivers, physicians, pharmacists, and communities. It highlights the company's focus on innovation, increased access to medicine, and enhanced patient care.

The campaign shows that 1,000 Sun Pharma medicines are prescribed every minute around the world, reaffirming its position as India's No. 1 pharma company. It highlights Sun Pharma's role in everyday healthcare and its presence in lives.

This multi-media campaign covers television, digital, social media, IPL on OTT, and outdoor media, giving 360-degree coverage. For the benefit of regional audiences, the campaign will be offered in nine languages: Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, and English. It will also reach doctors, pharmacists, and distributors in India, acknowledging their contribution to community health.

Kirti Ganorkar, India Business CEO, Sun Pharma, said, "This campaign is a reflection of our aim to touch 1,000 lives every minute across the world. As India's No. 1 pharma company, we are committed to contributing towards improving health and well-being."

The initiative, developed by Ogilvy & Mather, will establish Sun Pharma, the global market leader in specialty generics, and India's premier pharma major with operations across more than 100 countries as well as leading positions in its core markets including India and emerging markets and its newly emerging platform, the US.