India Pharma Outlook Team | Wednesday, 21 January 2026
Dentalkart, India’s largest online marketplace for dental products, has announced a strategic partnership with NSK Japan, a global leader in dental rotary instruments and precision-engineered dental technology.
The collaboration represents a significant milestone in Dentalkart’s mission to directly connect Indian dental professionals with leading global manufacturers through a transparent, digital-first ecosystem.
The core objective of the Dentalkart–NSK partnership is to create a direct, authorized distribution channel between NSK Japan and the Indian dental community.
By eliminating multiple intermediary layers, the partnership ensures dentists across India receive 100 percent authentic NSK products at standardized and transparent pricing.
This move addresses persistent industry challenges, including counterfeit dental products, pricing inconsistencies, and unreliable product availability.
The collaboration further strengthens Dentalkart’s position as a strategic partner for global original equipment manufacturers (OEMs). Aligning with a legacy brand such as NSK reinforces Dentalkart’s “100% Original” promise and supports its efforts to curb the grey market for dental handpieces. Dentalkart will now offer NSK’s complete product portfolio, ranging from entry-level airotors to advanced surgical systems, solidifying its status as a one-stop destination for dental clinical infrastructure.
Hiroaki Yoshida, director, NSK Asia added, “India is a dynamic and rapidly evolving market for modern dentistry. By partnering with Dentalkart, NSK Japan is embracing a digital-first future, ensuring that our precision technology reaches every dentist in India with the speed, authenticity, and service support they deserve. We are excited to empower Indian clinicians with the best tools in the world through this strategic alliance.” Dr. Vikas Agarwal, CEO & founder Dentalkart said, “This partnership with NSK Japan is a defining moment for Dentalkart and for the Indian dental ecosystem at large. By bringing a globally respected brand directly onto our platform, we are reinforcing our commitment to authenticity, transparency, and service excellence. Our goal is to ensure that every dentist in India whether in a metro or a remote town has seamless access to the best dental technology in the world, supported by reliable after-sales service and education.”
Direct manufacturer integration will also improve warranty management, spare parts availability, and service efficiency, enhancing customer trust and long-term retention. Over the next twelve months, Dentalkart plans to ensure pan-India availability of NSK’s flagship Pana Air and Ti-Max series, supported by next-day dispatch across more than 20,000 pin codes.
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Additionally, NSK’s after-sales service and warranty protocols will be embedded directly into the Dentalkart platform, delivering faster turnaround times and a seamless customer experience.