India Pharma Outlook Team | Thursday, 03 September 2026
VitSupp, a science-first wellness brand that aims to simplify nutrition, has announced the launch of its first product: a clean-label, high-absorption Vegan Vitamin D3 + K2 supplement, specifically created with Indian needs in mind.
With studies suggesting that a majority of Indians may have suboptimal Vitamin D levels, the brand aims to address a growing but often overlooked health gap — not just through supplementation, but through better formulation.
“I created VitSupp not as an entrepreneur, but first as a patient,” said Anupama Singh, Founder of VitSupp. “After being diagnosed with multiple deficiencies during COVID, I struggled to find supplements I could trust. Most products used inferior forms or missed critical cofactors. VitSupp is what I wish existed then — simple, complete, and designed to actually work.”
A More Complete Approach to Vitamin D
Unlike mass-market supplements that offer Vitamin D3 alone, VitSupp’s formulation is designed to improve both absorption and utilization:
This cofactor-complete approach helps support bone health, immune function, and cardiovascular health — while ensuring the body can effectively use what it consumes.
Built on a Clean-Label Philosophy
VitSupp’s Vitamin D3 + K2 reflects the brand’s commitment to simplicity and transparency:
One Product. The Right One.
VitSupp enters the market with a distinct philosophy: one best formulation per need.
Instead of offering multiple variants that often confuse consumers, the brand focuses on delivering a single, carefully designed product for each health requirement.
“Most supplement brands give you too many choices — and very little clarity,” Singh added. “We believe people don’t need more options. They need the right one.”
Availability
VitSupp’s Bioavailable Vegan Vitamin D3 + K2 supplement will be available for consumers from the first week of Aug 2026 via VitSupp website.
About VitSupp
VitSupp is a science-first supplement brand built to simplify wellness. The company offers clean, bioavailable, and cofactor-complete formulations designed for real absorption and effectiveness.
Combining clinical insight with a minimalist philosophy, VitSupp aims to remove confusion from supplementation, delivering products that are transparent, trustworthy, and built to work.
Media Contact
Binita Lakhotia
PR Manager, VitSupp
+91 9643822435
.jpg)
