Manish Gilada

Managing Director, Bumsuit

The baby products market in India is expanding rapidly. Within this segment, the hygiene products segment is witnessing a remarkable increase in the number of brands popping up everyday. The demand for high-quality and comfortable products, particularly diapers and wipes, that do not give babies a rash or expose them to harmful chemicals is higher than ever. Parents today are much more conscious in making choices about baby care products. Additionally, there is growing strictness from regulatory authorities, which is driving the industry to advance towards higher quality products.

However, a major number of brands struggle to fulfill the regulatory requirements. Alternatively, many brands that capably meet these needs do so at the cost of increased end product prices. Given the Indian market’s price sensitivity, this becomes a significant challenge. Nevertheless, Kamson Healthcare, a Hyderabad-based baby care products manufacturing company balances price and quality to provide Indian babies with top-notch products that they deserve, irrespective of the parents’ economic backgrounds. A brand developed by Indians, Bumsuit is here to revolutionize the babycare industry in every aspect.

The Inception Saga

An extension of Kamson, Bumsuit is a baby hygiene products brand that manufactures diapers in two categories: premium and standard, with the only difference being the absorption time. While the premium range lasts for up to 12 hours, the standard range lasts for about 10 hours. With exceptional manufacturing facilities adhering to the class 100,000 hygiene level, the company stands out for manufacturing high-quality products in highly pristine conditions like those required for the manufacturing of pharma products. Kamson Hygiene Care is the only company in India with such manufacturing infrastructure, setting it a class-apart in the industry.

Leveraging its meticulous manufacturing capabilities, and a record of over 13 years for manufacturing high quality products (under the umbrella of Kamson Group which manufactures baby cosmetic products like shampoos, lotions, oils and more for Himalaya), the company stands as the only OEM for baby Diapers in Telangana.

“As Bumsuit, our vision is to deliver the best quality of products for babies across India. Anchored by this vision, we have introduced some revolutionary features in baby diapers. Wearing these diapers, babies are not only sure to be comfortable, they will also be protected, since our diapers come with a mosquito protection. Envisioned by fathers like me, our products come with unique features which address a number of parental concerns such as the quality, easy Front and Back identification, absorption capability, impact on the baby’s skin, and more”, shares Manish Gilada, Managing Director, Bumsuit.

The company’s USP stems from its vision, which is to give babies a product which they can stay comfortable and happy in. As such, the firm has dedicated its capabilities to manufacturing a premium grade of products which is slightly more expensive and a standard grade of products, which is more economical, without any significant difference between the two categories.

“We are driven by a simple belief. Whether a baby is born in a high-income home, or a lower-income home, they should not suffer. While those with greater disposable incomes can afford a more expensive product, those with restricted means, cannot spend so much on a commodity like diapers. However, children should net bear the brunt of such things. For us, children are all the same, and deserve the same amenities and comfort. This is why we make diapers in the same quality across our categories, ensuring every child is equally protected”, further adds Manish.

Apart from this, the company has also introduced an innovative mosquito protection feature, and a 3D leak guard to all the diapers, making sure leakage is not an issue. But that’s not where it stops. Bumsuit has also introduced a bubble layer technology on the surface that comes in contact with the baby’s body, ensuring a soft and comfortable wearing experience. Additionally, a very unique feature is the mascot which is printed on all diapers. The mascot’s face is printed towards the front portion, and its tail on the back, making it simple to identify the front and the back of the diaper.

Trusted Quality Manufacturing

When it comes to quality, Bumsuit believes in taking comprehensive measures to ensure every baby that wears a Bumsuit diaper is comfortable at all times, and parents are at peace, knowing their babies are safe. The quality assurance measures start from selecting the leading raw material vendors from across the globe. The firm makes it a point to choose vendors that follow the same quality parameters as it does. The firm imports pulp, which along with sap is the key ingredient in making diapers from Canada and Korea, the glue which needs to be strong and safe from another international MNC, and the plastic from yet another major international vendor.

“When it comes to quality, finding the appropriate vendors for raw materials is a non-negotiable practice for us. Additionally, when it comes to manufacturing, we adhere to pharma sector grade of manufacturing practices, which means that our antimicrobial products are made in a facility where even the air is free from microbial contamination. Our facilities are completely automated, and temperature controlled, so there is no interaction of our products with any kinds of contaminants

like dirt, sweat, or anything else”, further adds Manish.

In addition to ensuring manufacturing cleanliness, the company also conducts tests on manufactured products in a dedicated lab, making sure that every batch of products meets the high Bumsuit standards aligned with regulatory approved norms. Moreover, the company continually strives to upgrade quality, to ensure it becomes the best product company for babies.

Journey & Future Roadmap

With a highly equipped and advanced manufacturing facility, and a brilliant R&D team, that helps the company navigate various innovative ideas for product improvement and invention, Bumsuit has traversed a very interesting journey thus far. In fact, as a result of its unique diaper innovations, the company has rapidly expanded across India in a mere seven months since establishment. Today, Bumsuit is present in large retail stores and other shopping channels, and has received tremendous visibility and feedback from the market.

“Our achievements are the result of the collective efforts of our diverse and vibrant teams. A key role is played by our marketing team’s unique vision which is evident in our packaging. Our premium range is in orange color, the standard range in green. We are also developing a new product whose packaging will be blue and white, all together, these would make up the colors of the flag, signifying our dedication as an Indian brand, for the domestic consumer”, lastly shares Manish.

Propelled by its vision to transform the baby products sector by developing diverse products that tackle specific challenges, Bumsuit has ambitious plans for the future, such as introducing a unique new product that can cool down the baby’s body temperature and keep them comfortable. In addition to this, the firm has multiple more new products in the pipeline which all aim to provide greater joy to children. With this baby-focused approach, Bumsuit is poised to rapidly become a market leader in this sector.