India Pharma Outlook Team | Tuesday, 23 September 2025
Maxivision Super Speciality Eye Hospitals, one of India’s fastest-growing eye care chains, launches a first-of-its-kind initiative in Madhapur, Hyderabad to address the rapidly growing problem of myopia, furthering its mission to combat the surging prevalence of myopia among children and young adults.
This initiative marks a significant milestone in preventive pediatric eye care, combining clinical innovation with public awareness to address what experts now recognize as a generational eye health crisis. Shri. S.V Raam Prasad, District Governor Dist. 3150 inaugurated the clinic alongside Dr. Chilukuri Sharat Babu, Chief Medical Director, Maxivision Super Speciality Eye Hospitals. Maxivision will conduct free myopia screenings across 100 schools.
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Myopia, or near-sightedness, is a fast-rising global vision condition where distant objects appear blurry due to an elongated eyeball or curved cornea. It is increasingly common among children and young adults, driven by prolonged screen time and reduced outdoor exposure. Uncorrected myopia can hinder academic performance, lower self-esteem, and limit participation in sports or classroom activities. High myopia poses serious long-term risks like retinal detachment, glaucoma, and macular degeneration.
The newly launched Myopia Clinic in Hyderabad provides an end-to-end approach to vision care including:
Dr. Chilukuri Sharat Babu, Chief Medical Director, Maxivision Super Speciality Eye Hospitals, emphasized, “The surge in childhood myopia is no longer just a medical issue—it is a societal one. In a digitally driven city like Hyderabad, where screen exposure starts early, we are seeing children develop myopia younger and more rapidly. This clinic is our proactive response to a public health challenge that demands early diagnosis, continuous care, and lifestyle transformation. Our focus is not only on correct vision but also to prevent vision loss decades down the line. Through awareness, advanced therapies, and parent engagement, we are safeguarding the visual future of the next generation. “
The clinic will also engage in awareness programs, school eye health screenings, and community outreach to spread knowledge about the importance of early detection and proactive myopia management.
Maxivision Eye Hospitals, promoted by noted medical entrepreneur Dr. GSK Velu, has been at the forefront of advanced ophthalmic services in India. With over 65 branches across the country, the group continues to bring global best practices in patient-first eye care to local communities, combining medical excellence with accessibility and awareness. The launch of the Myopia Clinic in Hyderabad represents another significant step in Maxivision’s mission to tackle preventable vision problems and promote healthier eyesight among the younger generation.