Rohan A T | Thursday, 01 September 2022
Ranked 3rd largest in terms of volume, the Indian pharma industry is one of the largest in the world. The Indian pharma segment was also valued at USD 45 billion in FY 21 and it offers 60,000 generic brands in 60 different therapeutic categories. While the last couple of years saw the Indian pharma sector depending more on imports for APIs as well as other raw ingredients, recently, the industry has got its flow back. And despite the diversities that the industry faced during the pandemic, in FY 22, the Indian pharma market had a growth of 9 to 11 percent.
This growth was accelerated by the emerging domestic market and further highlighting its growth potential, KPMG reported a 12 to 14 percent growth between 2022 and 2025 in the domestic pharma market in India.
PCD Pharma Franchises While mentioning the growth of the Indian pharma vertical, many overlook the contribution of PCD (Propaganda Cum Distribution) pharma franchise players.
PCD phrama franchises are business entities that deal with the management of products, brand development, promotional as well as point of sale material (POS). Also known as pharma franchiser, a PCD company works in partnership with a franchise in a particular location. And in that specific area, these entities will provide all the marketing as well as distribution rights on a monopoly basis. Owing to the unique advantages and specialized services PCD phrama franchises offer, many big players in the pharma industry have started to hire them.
As a result of this, various industry experts see the Indian PCD pharma segment having immense growth between 2022 and 2025. With that being the case, let’s analyze how PCD phrama franchises are helping pharma companies to improve their revenue generation and business expansion.
Certified Manufacturing Units to Address Supply Chain Dilemmas Supply chain issues are a major concern for many Indian pharma companies and owing to the fact that supply chain players in the pharma industry deal with highly sensitive products, nothing less than 100 percent is acceptable. Aside from that, these companies are also subject to strict regulations which can cause the whole process more tedious.
Acknowledging this scenario, many PCD phrama franchises have started to open their own manufacturing units with the necessary certifications. This can not only help pharma companies to overcome supply chain issues but it can also help them to remove dependency on third party vendors.
Lifecare Neuro is one of the leading players in this segment and over the years, the company has been able to cater to the rising demands of top of the line neuro, cardiac and diabetic drugs. Leveraging their 200 plus associates in the country, the company is able to operate a successful business.
Lifecare Neuro leaves no stones unturned when it comes to ensuring the quality of products as they are manufactured under the supervision of leading pharmacists. Aside from that, at Lifecare Neuro, raw materials required for the manufacturing process are sourced from the best vendors. The company also has GMP-WHO certified production plants located in special economic zones. And this allows them to offer the drugs they manufacture at budget-friendly rates.
Product Promotion Tools Over the years, marketing has become a key aspect in the pharma industry and during the last two decades, the marketing spend in the segment has rose by 70 percent. The rapid penetration of technology and ever-increasing competition can be attributed to this growth and now, the lack of proper promotion can have a significant impact on the sales of a particular product in the pharma space.
With the pharma business operations already being sophisticated and multitiered, it can be hard for pharma companies to focus on the marketing side of their operations. Top-notch PCD phrama franchises will help companies shoulder this task and ensure that their products are promoted in an optimal manner.
Numera Life Sciences is one company that offers plethora of pharmaceutical services including manufacturing, supplying, and trading. Asides from having their own manufacturing unit, the company also provides specialized promotion tools as well. Numera Life Sciences has immense experience in marketing which they leverage to produce successful results.
The company is passionate to improve consistently and overcome the challenges they encounter. They provide their clients with a diverse array of promotion tools including business cards, diaries, calendars, MR bags and visual cards. And owing to their quality-first approach, Numera Life Sciences has been able to develop into one of the most preferred names in the industry.
A Great Pathway into the Pharma Industry Apart from helping pharma companies with drug manufacturing and marketing, PCD phrama franchise is also a great business opportunity for aspiring entrepreneurs to enter the pharma industry.
And there are myriad of reasons that makes PCD phrama franchise a great investment including - A) There are immense growth opportunities in the market for PCD phrama franchises and there is no need for you to build a platform from the ground up because there is already a well established one created. B) In a PCD phrama franchise business, one can set their own goals and don’t have any particular targets. C) Owing to its unique operational nature, a PCD phrama franchise can be started at very low prices and if you choose the general category of medicine, because of its demand, the ROI can also be good.
PCD Pharma franchises are an integral part of the Indian pharma industry and it helps pharma companies to not only increase the quality of products but it also offers them a great platform which they can leverage to increase the marketability of their products. And owing to its operational model, PCD Pharma franchise becomes a great alleyway for those who want to enter the Indian pharmaceutical industry. That said, if the franchise doesn’t track their financial situation well and make bad decisions when it comes to stocking of medicines, there is still the possibility of experiencing loss in this business.
