P&G Health Launches Neurobion Nerve Pain Relief Cream in India

India’s fast-growing nerve care segment is witnessing a shift toward specialized, science-backed solutions as awareness around nerve-related disorders rises.

With over 10 crore adults in India experiencing symptoms such as nerve pain, tingling, and burning sensations in the hands and feet, the demand for targeted therapeutic products is expanding significantly, particularly as conventional muscle pain creams fail to address nerve-specific conditions.

Tapping into this evolving need, Neurobion, from Procter & Gamble Health Limited, has launched the ‘Neurobion Nerve Pain Relief Cream’, a topical formulation designed to deliver symptomatic relief from nerve-related discomfort.

The launch reflects a broader industry transition toward precision-driven OTC healthcare products that cater to specific pain pathways rather than generalized relief.

The newly introduced cream is formulated with 0.075 percent capsaicin, a clinically proven ingredient known to penetrate the skin and act on the root of nerve pain. It is further complemented by menthol, camphor, and eucalyptus oil, offering a soothing effect alongside targeted relief.

The product also features a roll-on applicator, enabling easy, non-messy, and focused application, aligning with consumer preferences for convenience and usability.

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Vijay Kumar Pampana, Marketing Director, P&G Health India said, “For over six decades, Neurobion has been trusted by millions of consumers and healthcare professionals as a reliable solution for nerve care. We understand that crores of adults in India experience symptoms associated with nerve discomfort and continue to rely on general pain relief solutions that may not be specifically designed for nerve pain.”

“With Neurobion Nerve Pain Relief Cream, we aim to bridge this gap and provide consumers a targeted topical solution which is specifically designed to help manage nerve pain related symptoms in hands & feet. By combining clinically proven ingredients like capsaicin, menthol, camphor and eucalyptus oil, along with a convenient roll-on applicator, the cream enables targeted application while helping individuals get symptomatic relief from nerve pain and regain comfort and confidence in their everyday lives,” he added.