India Pharma Outlook Team | Wednesday, 24 September 2025
In order to reduce Scanxiety, the elevated feelings of anxiety, dread, or distress that people may have prior to, during, and following a medical imaging scan, Siemens Healthineers in India launched the "Knowing is Comforting" campaign. Raising awareness and reducing patient fear about diagnostic imaging procedures like mammograms, MRIs, CT scans, and PET CT scans are the goals of the campaign.
The campaign aims to provide patients with a better understanding of modern imaging by showcasing how recent technological breakthrough have made scans better and more comfortable for everyone through a series of skillfully produced awareness videos in English and nine regional languages: Assamese, Bengali, Hindi, Gujarati, Kannada, Marathi, Malayalam, Tamil, and Telugu.
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Hariharan Subramanian, managing director, Siemens Healthcare said “Early and precise diagnosis leads to better outcomes, timely treatment, and effective management of lifestyle diseases.
Driven by years of listening to healthcare practitioners, patients, caregivers and understanding the challenges they face, we strive to deliver solutions that truly meet their needs. Through this awareness campaign, we reaffirm our mission to make healthcare more approachable and trusted, equipping every patient and caregiver with the knowledge they need to undergo the imaging process confidently, if advised.”
Pranav Patil, head of communications-Zone India, Siemens Healthineers, stated, “With ‘Knowing is Comforting,’ we aim to ensure that patients and their families feel informed and reassured before and during the scans. By offering simple, relatable, and easily accessible information in multiple languages, we aim to reach diverse communities across India. Our goal is to help people understand that today’s diagnostic imaging is not only highly advanced but also significantly more patient-friendly than ever before.”
