India Pharma Outlook Team | Thursday, 29 May 2025
Key Highlights:
With over 315 million Indians affected by hypertension, the condition has emerged as a major public health challenge, worsened by low awareness, limited education, and poor treatment adherence. In response, USV, an Indian multinational healthcare company, has launched the ‘United for BP Control’ initiative in collaboration with the World Hypertension League (WHL) and the Indian Society of Hypertension.
Also read: India's Commitment to Global Public Health
Talking about the launch, Dr. S N Narasingan, Past President,WHL & a leading hypertension expert from Chennai, said, “This is a thoughtful initiative by USV. The unique strip they conceptualised and designed, offers hypertension patients a reminder to stay on track with their medication, embrace healthier habits, and can make a difference in managing blood pressure.”
“The United for BP Control initiative is a commendable step towards reducing the burden of hypertension in India. With the introduction of uniquely designed strips, patients will now have a daily reminder to take their medication and adopt a healthier lifestyle," stated, Dr. Anuj Maheshwari, Secretary General, Indian Society of Hypertension.
“With ‘United for BP Control,’ USV is taking a decisive step to tackle India’s escalating hypertension burden and enable sustained blood pressure management across the nation. This initiative reflects our deep commitment to improving patient care and empowering individuals to lead healthier, longer lives, said Prashant Tewari, Managing Director, USV.