India Pharma Outlook Team | Tuesday, 15 July 2025
Aayush Wellness, a leading player in the Ayurvedic and wellness segments, has announced a strategic expansion of its nutraceutical product lines in order to bolster its presence into India's robust and emerging health and wellness sector.
This initiative is being benefitted from an increasing trend towards preventive health. As consumers are presented with increasing options of dietary supplements, functional foods, and herbal formulations, Aayush Wellness seeks to build towards the future.
Founded in 2004, Aayush Wellness is grounded in holistic health that incorporates traditional Ayurvedic practices with modern science. The new launched products are intended to support immunity, digestion, cognitive function, and metabolic balance - four areas undergoing increasing focus in our current health oriented society. Formulations are developed from vitamins, minerals, botanical extracts and blends that are clinically researched and quality assured.
"We believe that true wellness starts from within, and brain health is central to overall well-being,” said Naveena Kumar, Managing Director of Aayush Wellness Limited.
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The company has also declared plans to diversify into tele-consultation services, diagnostic testing, and smart health solutions, with a proposed investment of Rs 25 crore towards the development of smart health booths aimed at improving healthcare accessibility.
This product launch and service expansion mark a strategic step forward for Aayush Wellness as it strengthens its position in the rapidly evolving nutraceutical and digital wellness landscape in India.
